For different businesses, there are different set of targets. Like for any online website generating the traffic by making the website visible to the audience is the ultimate goal and in today’s fast paced world this goal is achieved by the help of “SEO-Search Engine Optimization”
SEO can be explained as the process of affecting the visibility of any website or web page in a search engine’s organic results.
SEO is an Internet marketing strategy; it is the art or science of gaining top search engine placement for relevant keyword phrases through making search engine believe that your website is more relevant than any other completion’s website.
There are some ultimate reasons why investing in SEO is a good idea:
1) SEO is an 'investment' not a cost: It’s an investment with a high return. By tying in SEO to web analytics data, you can see the drastic change in rank of your page on any search engine.2) SEO enhances the sales drastically: Search engine optimization lavishes attention on your sales, generating the highest performance by giving it the right emphasis and focus in your marketing area.
3) Impact on research & buying cycle: Without proportionately increasing the marketing cost, SEO will increase the sales, thereby the profit will increase exponentially over the time.
4) Variable Pricing: There is no universally fixing price for any SEO service. The person involved in the SEO services is the most dangerous person on which the whole marketing and sales depend upon.
5) SEO never involves a huge amount: SEO is not a cost; it’s an investment which generates exponentially greater benefits.
6) SEO keeps you from missing out free advertisement: SEO lets you dictate how your business should be featured on search results.
7) SEO offers social sharing: if you are active on social media SEO can work as the cherry on the cake, by linking your several accounts and your marketing, communication account on one single place.
8) Website Visibility: SEO affects the visibility of the website on the search engine’s result, which grabs the attention of the user and your website gets more and more traffic.
Now, as we all know that ‘Technology is something which changes every night’. In 2011 or before that when the SEO came in existence, the trends working with SEO was different, but now in the era of globalization the trends have been changing every year.
Now a days the SEO industry is virtually recognizable which used to seem a difficult task in 2011 or earlier.
‘Content Marketing’ term came in existence in 2014. Business owners and strategist are busy creating the high quality branded content. The Content marketing strategy aims to build your exposure by many long tail keywords. In 2014, guest blogging has been redefined which was definitely the biggest buzzword in 2013 and earlier.
Now, we are about to discuss the changing SEO trends in 2015; SEO in 2015 seems complicated for beginners, so they must follow the best SEO a tricks and tips that will help them in increasing the rank of the website in search engine results. A good SEO manager would pack his site as full of keywords and phrases as possible to increase the ranking of the site, but a noob would pack his site with popular but irrelevant keywords.
SEO trends in 2015:
Change in keyword phrase
After the ‘Humming Bird’ update from Google, there are noticeable changes in how Keyword phrases would take place. The search algorithm can now easily understand the ‘conversational phrases’. So the most important change in 2015 would be the existence of ‘Conversational Phrase’, for this purpose the website should be useful and entertaining that target the audience with shareable content and multimedia. It will help in establishing the strong social presence across all major platforms.
Pointing the Brands and Traditional Links
Even in 2015, the inbound links are considered to play an important role in ranking the page but Google has changed its way of interpreting these links. Earlier it was like, a link is a link and if the presence of the link is more than the pages are high ranked. But, now Google also checks for the implied links which are also known as the ‘brand mentions’ and also on how they are scattered around the web. To implement this trend successfully it is important that the links should appear natural from a wide range of sources with high quality.
User behaviour and Mobile Optimization
In an environment where 1 out of every 5 people in the world is using a smart phone and 1 out of every 17 people in world is using a tablet, not considering mobile support is a foolish idea. Well, it’s not a new trend. The reason to support mobile environment for marketer is not really an option in such scenario. It is declared that in 2014, 2015 SEO campaigns will not only support mobile optimization but also building the responsive website. If anyone deliver the bad user experience because improper optimization then the rank of the website will be decreased, and this will happen because of Google’s algorithm as they now take behaviour as a bounce rate into effect.
Content Marketing
You can say “Content is still the king”. The web generally breaks down to simple content and Google’s search algorithm tries to make sense to every possible query. The aim of the search algorithm is to deliver the most relevant content to the searcher. Hence, content keeps ruling the scenario.
Integration with Social Media
the future of SEO depends upon the human signal as Google’s search algorithm works near to artificial intelligence. For the growth understanding the target market and delivering the quality content is essential. If you are not proficient with the complete idea of sharing the content, then you are doing wrong.
Focus on the technical element
SEO will happen to become responsible on the technical element. SEO will remain an individual subset dealing meta tags, indexing issues, and penalty recovery. Those, who fill not have a proper content plan, will fail even though they will keep focusing on SEO.
Emphasis on building relationship
search ranking will increasingly become more about building relationship and less about technical strategies. High ranking will no longer achieved by those who will focus only the technical strategy rather than relational strategy.
Negative SEO threat
A negative SEO is when dubious people make a large number of dummies spammy links and pointed at a competitor’s website, which downfall the ranking of the website. In 2015, Negative SEO will become even bigger threat.
These SEO strategies will need to be fully integrated with the creation and promotion of the content rather than keeping it as an isolated or separated task.
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